The Rakuzel Story
born from
tempeh.
built for
the bold.
A Singapore brand obsessed with one ancient Indonesian ingredient — and determined to make it the world's most craveable chip.
scroll to read ↓
A Singapore brand obsessed with one ancient Indonesian ingredient — and determined to make it the world's most craveable chip.
Tempeh is one of the world's oldest superfoods. For hundreds of years, Indonesian communities have been fermenting whole soybeans into dense, protein-packed cakes — a process that unlocks nutrition that raw soy simply can't match.
10g protein. 120% daily Vitamin D. ~5g prebiotic fibre. In every single bag. Not because we added anything — because tempeh is genuinely that good. Most of the world just hasn't met it yet.
We decided to change that.
"I grew up eating tempeh. I knew what it could do nutritionally. I just couldn't find a snack that actually made it exciting."
Rakuzel started with a simple frustration: the health snack aisle was full of compromise. Cardboard-tasting protein bars. Sad rice cakes. "Healthy" chips that tasted like guilt, not food.
The answer was sitting in every Indonesian kitchen all along. Fermented soybeans. Flash-baked. With flavors that actually slap.
No shortcuts. No synthetic additives. Just an ancient ingredient, treated with respect, and seasoned like it deserves.
Most snack brands fry. Some bake at low heat for a long time. We flash-bake — intense heat, short time, maximum crunch. Here's why that matters.
100% fermented soybeans. No fillers, no extenders, no mystery ingredients. The tempeh does all the nutritional heavy lifting before we touch it.
Intense, short baking locks in the crunch without loading up on oil. Less fat than frying. More crunch than slow-baking. The crunch you can hear across the office.
Bold flavors that are actually bold. Every seasoning is developed from scratch to match the intensity of the chip — because a snack this good deserves a flavor profile that earns it.
The health snack industry spent years convincing people that eating well means suffering. Bland flavors. Sad textures. Guilt-free because there was nothing to feel good about in the first place.
We reject that entirely. Rakuzel exists to prove that a chip can be genuinely, outrageously delicious and genuinely, measurably good for you. Not as a compromise. As a standard.
If you can't find it in a kitchen, it's not in our chips. Simple as that.
We don't do mild. Every flavor is designed to make you reach back into the bag.
Every number on our label means something. No padding, no marketing math.
Flash-baked in Indonesia. Sold in Singapore and Bali. Going worldwide soon.
Available on Shopee SG, rakuzel.com, and at select retail stores.
shop singapore →
Available at select Pepito stores across Canggu, Seminyak, Ubud and more.
find in bali →5 flavors. One ancient ingredient. Zero boring snacks.